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Food & Beverage Regulatory

(Non-Alc, Functional & Beyond)

Navigate FDA, TTB & State Rules, Scale Boldly & Stay Ahead

Strategic Regulatory Counsel for Food & Beverage Brands & Innovators

Dropping alcohol, adding functional ingredients, or launching innovative food products doesn’t simplify regulation — it often intensifies it. FDA oversight, novel food approvals, health & wellness claim substantiation, FSMA safety requirements, labeling precision, and state-by-state restrictions can stall even the most promising launch.

We get it — because we’ve lived it.

As your dedicated food & beverage compliance counsel, we deliver precise, proactive, battle-tested guidance that turns complexity into clarity — securing approvals fast, substantiating bold claims, and building scalable compliance foundations so you can focus on innovation, market domination, and explosive growth across beverages and food.

Food & Beverage Regulatory

Why Food & Beverage Brands Need Top-Tier Compliance Counsel

The food & beverage boom — non-alcoholic mocktails/spirits/beers, adaptogen-infused RTDs, zero-proof wellness drinks, functional snacks, novel-ingredient edibles — comes with intense regulatory scrutiny. One unsubstantiated claim, mislabeled ingredient, FSMA gap, or overlooked restriction can trigger recalls, enforcement actions, or lost shelf space.

Whether you’re a fast-scaling startup, an alcohol brand expanding into non-alc/functional lines, a food innovator entering wellness categories, or an established F&B player, you need partners who bridge alcohol expertise with FDA/FSMA fluency — not generalists.

Our team, former in-house leaders from major beverage and food companies, brings decades of hands-on insight, including TTB-to-FDA transitions, trade practice parallels, and real-world experience positioning hundreds of non-alc, functional, and food products.

Food Beverage Compliance

Here’s how we power your food & beverage compliance success:

  • FDA Labeling, Claims & Ingredient Approval

    Substantiation for health, wellness, “natural,” “functional,” “low-cal,” and performance claims; novel food/GRAS notifications; ingredient safety reviews; and compliant labeling across beverages and edibles.

  • FSMA & Food Safety Compliance

    Preventive controls, supply chain risk management, HACCP/HARPC plans, recall readiness, and FSMA alignment for manufacturers, co-packers, and distributors in the food and beverage industry.

  • TTB Crossover & De-Alcoholized Expertise

    Leveraging deep TTB experience for zero-proof/de-alcoholized products, federal formula approvals where required, COLAs, tax efficiencies, and seamless alc-to-non-alc transitions.

  • Trade Practices & Marketing Compliance

    50-state surveys for promotions, giveaways, contests, sweeps, social media/influencer campaigns, third-party marketing deals, couponing, and chain activations that stay risk-smart across categories.

  • Distribution & Channel Strategy

    Navigating franchise restrictions (they still apply to some non-alcs!), risk analysis of distribution/broker agreements, DTC models, retail partnerships, e-commerce fulfillment, and cross-category expansion strategies.

  • Agency Enforcement Defense & Inquiries

    Immediate, relationship-preserving advocacy against FDA, TTB, FTC, or state agency actions — labeling disputes, claim challenges, safety violations, trade practice allegations.

  • M&A, Due Diligence & Growth Transactions

    Regulatory risk audits for investments/funding rounds, pre-sale clean-up, creative structuring to minimize compliance disruptions, and integration support for mergers or acquisitions.

Legal Expertise

What Sets Our Food & Beverage Compliance Practice Apart

We’re not FDA/FSMA generalists or alcohol-only lawyers — we’re F&B compliance specialists who’ve bridged both worlds, reviewed hundreds of non-alc/functional/food campaigns, and scaled brands through regulatory minefields.

We’ve guided:

  • Emerging non-alc and functional beverage brands

    through national retail launches and claim substantiation

  • Alcohol innovators

    pivoting to zero-proof and wellness lines with minimal friction

  • Food & functional snack startups

    navigating novel ingredients, FSMA, and health claims

  • Established suppliers

    facing the prospect of a recall over labeling issues

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Flexible Smart Approach to Food & Beverage Regulatory

We offer flexible models — subscriptions, flat fees, or hybrid — so compliance support accelerates your growth, never slows it.

You focus on your brand — we handle the friction.

Ready to Own the Food & Beverage Boom?

Whether you’re launching the next category-defining zero-proof spirit, substantiating game-changing wellness claims in beverages or food, scaling DTC nationwide, or bridging alc, non-alc, and functional lines, you deserve compliance counsel that matches your vision and velocity.

Stay compliant. Scale smart. Sip success.

Contact our food & beverage law firm today so we can dive into your compliance goals — non-alcoholic, functional, food, or hybrid — and show you how we can become the seamless extension of your team.

Our Legal & Compliance Team

Shauna Barnes Founder

Shauna Barnes

Founder & Practice Group Leader – Transactional
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Mary Rait Director of Compliance Barnes Beverage Group

Mary Rait

Director of Compliance
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Protect your brand with a team that speaks fluent food and beverage industry law.

Don’t let a compliance hurdle stall your progress. Whether you’re navigating a complex TTB approval or facing an agency inquiry, we’re here to turn legal friction into business momentum. Reach out today—let's protect your license and your legacy.

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