Legal Services
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General Commercial for Food & Beverage

Draft, Negotiate & Close Deals That Fuel Your Growth

Your business is about innovation, relationships, and scaling — not endless contract revisions or hidden risks in fine print.

We get it — because we’ve lived it.

As your outside general commercial counsel, we deliver risk-focused, F&B-fluent drafting, negotiation, and execution that turns agreements into strategic assets — protecting your margins, accelerating partnerships, and positioning you for funding, expansion, or exit, whether you’re in alcohol, non-alcoholic, functional beverages, or food.

General Commercial Counsel

Why Food & Beverage Brands Need Elite General Commercial Counsel

In this fast-moving space, every deal matters: one weak clause in a co-packing agreement, a vague distribution term, or an overlooked IP assignment can throttle cash flow and stall momentum.

Whether you’re a fast-scaling startup, a craft alcohol innovator, a non-alc/functional brand chasing retail, a food manufacturer expanding lines, or an established supplier, you need counsel who speaks fluent F&B — not generic corporate lawyers.

Our team — former in-house leaders from top beverage and food companies — brings battle-tested experience closing thousands of agreements with risk-calibrated precision.

Strategic commercial contract negotiation for food and beverage companies illustration with building, food packages, and beverage bottles.

Here’s how we power your commercial success:

  • Distribution & Broker Agreements

    Master templates, performance standards, territorial protections, termination rights, and three-tier navigation tailored to alcohol, non-alc, and cross-category realities. 

  • Co-Packing, Alternation & Production Contracts

    Shared-facility deals, tenant/host arrangements, equipment leases, and supply chain agreements that minimize disruption and maximize efficiency for breweries, distilleries, food manufacturers, and beyond.

  • Supplier, Vendor & Ingredient Partnerships

    Raw material sourcing, novel ingredient deals, quality/safety clauses, and long-term supply contracts with FSMA/TTB alignment.

  • Sponsorship, Licensing & Joint Promotion Agreements

    Event sponsorships, brand licensing, influencer/third-party marketing deals, and co-branded promotions that stay compliant and drive buzz.

  • Software, Tech & Equipment Purchases

    SaaS agreements, POS/CRM integrations, manufacturing tech, and capital equipment contracts with strong IP, data privacy, and exit provisions.

  • Contractor, Architect & Build-Out Agreements

    Facility design/build, taproom/warehouse expansions, and construction contracts that protect timelines and budgets.

  • General Commercial Advisory

    Risk audits, template libraries, negotiation strategy, and day-to-day support for all manner of F&B transactions — always with an eye on scalability and valuation.

Legal Expertise

What Sets Our General Commercial Practice Apart

We’re not dabblers in commercial law — we’re food & beverage specialists who’ve negotiated thousands of deals, survived high-stakes negotiations, and scaled brands from regional to national (and global).

We’ve guided:

  • Emerging non-alc, hemp, and functional brands

    through retail and co-packing expansions

  • Alcohol innovators

    locking in national distribution and production partnerships

  • Food & beverage players

    structuring supplier deals and tech integrations

  • Ambitious operators

    modernizing agreements while prepping for investment or exit

Strategic commercial contract negotiation for food and beverage companies isometric illustration with a laptop, food packages, and beverage bottles.

Commercial Counsel Designed to Scale

We offer flexible models — subscriptions, flat fees, or hybrid — so commercial legal support accelerates your momentum, never slows it.

Ready to Make Every Deal Your Advantage?

Whether you’re negotiating your next big co-packer, locking in distribution nationwide, partnering on a sponsorship, or building the commercial foundation for explosive growth, you deserve counsel that matches your ambition and masters the food & beverage game.

Stay protected. Deal smart. Sip — or savor — success.

Contact our food & beverage law firm today so we can dive into your commercial goals — alcohol, non-alcoholic, functional, food, or hybrid — and show you how we become the seamless extension of your team.

Our Legal & Compliance Team

Shauna Barnes Founder

Shauna Barnes

Founder & Practice Group Leader – Transactional
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Alix Dyke Barnes Beverage Group Attorney

Alix Dyke

Senior Partner
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Protect your brand with a team that speaks fluent food & beverage law.

Don’t let red tape stall your progress. Whether you’re navigating a TTB approval or an agency inquiry, we turn legal friction into business momentum. Reach out today—let’s protect your license and your legacy.

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