Fractional General Counsel for Food & Beverage
Without the Overhead of Full-Time Counsel
Your Virtual GC In-House Partner for Innovation, Scale & Success
You’d rather be innovating the next breakout functional beverage, perfecting your craft spirit, negotiating that game-changing distribution deal, or expanding into new channels than wrestling with the regulatory maze of food, alcohol, and emerging beverage categories.
We get it — because we’ve lived it.
As your fractional or virtual outside general counsel, we become an extension of your executive team — delivering precise, risk-smart, industry-fluent advice without the cost or commitment of a full-time hire. We protect your brand, accelerate growth, and let you focus on what you do best: creating and selling products that people crave.
General Counsel
Why Food & Beverage Leaders Choose Top-Tier Outside General Counsel
The food and beverage world rewards bold innovation, strong relationships, and flawless execution — but so many brands fail because of one compliance misstep or contract oversight. Whether you’re a fast-scaling non-alcoholic brand, a craft spirits innovator, a functional food & drink startup, an established supplier, importer, or multi-channel retailer, you need counsel who truly understands the space — not just the law.
Our team — almost exclusively former in-house leaders from innovative beverage and food companies — brings battle-tested insight across alcohol, non-alcoholic, hemp-derived, functional, and broader F&B categories.
Here’s how we serve as your trusted Fractional General Counsel:
Strategic Business & Regulatory Guidance
We understand TTB/FDA approvals and COLA/labeling for alcohol & non-alc beverages, FSMA compliance, novel food ingredients, state-by-state licensing, and emerging functional claim rules so you don’t have to, and we put it all in context of your business so you can focus on moving forward.
Distribution & Channel Mastery
We have deep expertise in three-tier navigation for alcohol, direct-to-consumer models, national broker agreements, retail partnerships, co-packing deals, and cross-category expansion strategies that protect margins and market access.
Intellectual Property Protection & Enforcement
Our team regularly advises on trademark, trade dress, brand defense, and anti-counterfeiting across spirits, beer, wine, RTDs, non-alc seltzers, energy drinks, and functional beverages.
Commercial Agreements & Growth Transactions
We have drafted and negotiated thousands of supplier/vendor contracts, offered M&A support, guided investment rounds, joint ventures, and shareholder agreements, and brokered partnership deals tailored to F&B realities.
Marketing, Labeling & Claims Compliance
We understand how critical it is for a brand to understand substantiation for health & wellness claims, social media/influencer programs, event sponsorships, advertising rules, and passing muster with TTB, FDA, FTC, and state agencies.
Employment, HR & Internal Operations
We regularly work with clients on executive contracts, non-competes, policy development, and data privacy/retention to keep your team thriving as you scale.
Dispute Prevention & Smart Resolution
Our team has deep experience in all phases of negotiation, mediation, arbitration and focused advocacy — always prioritizing relationships, cash flow, and your brand’s reputation.
Legal Expertise
What Sets Our Outside General Commercial Practice Apart
We’re not generalists who occasionally touch food & beverage — we’re F&B specialists who live this industry every day.
We’ve guided:
Emerging non-alc, hemp, and functional brands
through national launches and explosive growth
Alcohol innovators
through complex three-tier expansions and category shifts
Established suppliers and importers
scaling portfolios and shifting distributors with confidence
Multi-state operators
modernizing compliance while chasing new opportunities
Fractional Smart Approach to General Counsel
We deliver flexible models — subscriptions, flat fees, or hybrid — so legal support grows with your ambition, never against your bottom line.
Ready to Elevate Your Food & Beverage Business?
Whether you’re launching the next category-defining non-alc seltzer, defending your craft alcohol legacy, or building a functional beverage empire, you deserve general counsel that matches your vision and velocity.
Stay protected. Deal smart. Sip — or savor — success.
Contact our food & beverage law firm today so we can learn about your goals — alcohol, non-alcoholic, functional, or beyond — and show you how we become the seamless extension of your team.
Our Legal & Compliance Team
Protect your brand with a team that speaks fluent food & beverage law.
Don’t let red tape stall your progress. Whether you’re navigating a TTB approval or an agency inquiry, we turn legal friction into business momentum. Reach out today—let’s protect your license and your legacy.
